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Fostering Digital Marketers in the era of 4th Industrial RevolutionKorea's First and Only Digital Marketing Department

Overview of the department

Digital technology is revolutionizing the business, marketing, and advertising of enterprises. Digital marketing is a new form of marketing that combines these digital technologies with marketing to interact with customers, build relationships, and develop relationships. The era of digital marketing has come as marketing paradigm shifts around the world. Companies are trying to capture consumers' hearts by using digital marketing to meet industrial changes, but there is still no training course in Korea to foster professionals in digital marketing. Sejong Cyber University's Digital Marketing Department is the first and only department in Korea to respond to these changes in the marketing environment and corporate demand. Unlike similar departments in other universities, we provide basic theory education on marketing, advertising, and online business, advanced education on digital marketing such as social media marketing, digital marketing strategy, content marketing, and mobile marketing, and practical application education such as online marketing practice, search advertisement practice (SEO), growth marketing, performance marketing, and data visualization.

Departmental Characteristics

  • Korea's first and only digital marketing expert training course
    • Advancing onto a digital marketing company, an online advertising company, advertisement of a corporate/public institution, an online live commerce company, and a marketing expert through digital marketer education that combines digital technology and marketing for the first time in Korea
    • Growing into a big data-based professional marketer for venture companies where digital marketing is the key
    • Growing into a digital marketing educator through graduate school
  • Innovative and systematic curriculum in response to the digital marketing era
    • Basic theoretical training in business management, marketing, advertising, and online business as a whole and practical application training that can be applied directly to industry
    • Digital Marketer curriculum: Practice-oriented training where you can freely use various marketing channels and performance measurement tools, as well as digital marketing concepts.
    • Live Commerce Marketer Curriculum: Training for live commerce marketers using streaming broadcasting
    • Online Advertising Specialist Curriculum: Practice-oriented training on online advertising content production and online advertising marketing
  • Global networking with Korean marketing experts in Silicon Valley, USA
    • Provides global networking opportunities with Korean marketing expertsfrom Facebook, Yahoo, and Udemy based in Silicon Valley, USA
    • Opportunities at corporate overseas expansion and overseas marketing & global marketing opportunities through virtual reality (VR) online exhibitions
    • Mentor-Mentee working-level linkage program from marketing basics to practice
  • Trend-leading digital marketing classes
    • Local market tour class by a Korean marketing professor in New Jersey, USA
    • Marketing practical class by local marketing experts in Silicon Valley, USA
    • A class to succeed as a marketing freelancer for N jobs beyond Two Jobs
    • Welcome, is this your first search ad? (SEO) class
    • Data visualization classs
    • In addition, growth marketing, performance marketing, content marketing, and big data-based marketing classes are provided.
  • Various online and offline programs
    • In addition to school-level joint MT, athletic meets, festivals, and concerts, various offline programs at the department level (seminars/special lectures, supplementary classes, company tours, club activities, community meetings, etc.)
    • Support for off/online study groups preparing for Marketing Big Data Manager, Search Ad Marketer, Google Analytics (GAIQ), Google Ads (GA), AMA PCM, Facebook Blueprint Certification